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ASICS GEL-Evolution™ 4 Earns 'Editor's Choice' Award From Runner's World

Date: 8/19/08

Irvine, CA (July 28, 2008) - ASICS® GEL-Evolution™ 4 has been named 'Editor's Choice' by Runner's World® magazine. This updated model will receive the top honor in Runner's World's September issue, the Fall 2008 Shoe Guide. 'The latest GEL-Evolution™ is a superb shoe for serious overpronators,' says Runner's World in their review. The fourth edition of the GEL-Evolution™ features a new Maximum Support Space Trusstic System® to provide a super-stable mid and rearfoot stance. The Space Trusstic System® is extended through the back of the shoe to the heel and literally encircles the entire medial rearfoot pod to allow the rearfoot to move independently of the other heel sections. In addition, an outsole wrap was placed on the medial side for enhanced rearfoot stability. Additional features, include, a dual density GEL® Cushioning System in the heel for stability and greater shock attenuation and increased visible GEL® Cushioning System in the forefoot for enhanced comfort. The upper vamp has been lengthened and a shorter heel collar for improved fit. 'The GEL-Evolution™ 4 has been ASICS' flagship shoe in the maximum support category,' says Terry Schalow, Performance Running Marketing Manager, ASICS America Corporation. 'We are honored to receive this recognition from Runner's World, an authority in the running community.' This is the eighth Editor's Choice award that an ASICS shoe has received over the last four years, in addition to two International Editor's Choice awards. The GEL-Evolution™ 4, $110.00, is available at participating retail stores. To find a retailer near you, visit www.asics.com. Runner's World is a registered trademark of Rodale, Inc.Contact:Heather Moening ASICS Marketing Communications (800) 333-8404 Public Relations

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