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Ashaway Adds 512 Model to Line of AMPS Squash Shoes

Date: 8/22/08

-- New Anatomic Stability and Cushioning System improves rebound and support
-- AMPS Technology provides complete foot support, increased comfort, reduced fatigue

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, RI
-- Ashaway has expanded its popular line of anatomically molded squash shoes with the addition of the AMPS 512 model which incorporates a new Anatomic Stability and Cushioning System. Ashaway AMPS™ (Anatomic Multi-Performance System) athletic footwear is designed to support the whole foot, increasing comfort and stability while reducing foot fatigue. The new AMPS 512 model provides increased cushioning and rebound in the toe, higher shock absorption in the heel, and greater stability support overall.
"A number of top players have been working with us to continue developing the AMPS Squash Shoe line," said Steve Crandall, Ashaway Vice President, and we're very pleased with user response to date. Many players have told us the shoes provide an optimal balance of comfort and support, and that they are very pleased with the style and lightweight performance."

Ashaway AMPS squash shoes are designed for both serious and recreational players who want a dynamic look, ultra comfort, and enhanced performance. Built for speed and traction, the AMPS design incorporates wet-grip rubber outsoles which provide high durability and incredible grip, even on wet surfaces. A high quality synthetic and mesh upper provides lightweight comfort and breathability, while the high quality PVC heel counter provides increased strength for maximum ankle support.

But the key to the new Ashaway AMPS Series whole foot support system is the combination of an anatomically shaped mid-sole high rebound insert; an ASD (Anatomic Stability Device) inserted into the heel of the shoe; a specially designed dual layer inboard; and triple layer removable insoles. The dual layer inboard is engineered to provide added strength and cushioning. The high shape retention, super-light EVA insole incorporates AMPS Zz cushion inserts to enhance forefoot rebound and provide additional heel support. In the AMPS 512 model, the insoles are 3 mm thicker and 30% lighter than normal EVA, providing incredibly high rebound and cushioning in the front, and high shock absorption in the heel.

Ashaway's new AMPS athletic footwear is available worldwide. Visit AshawayUSA.com to find the distributor nearest you.

Ashaway Racket Strings are made by Ashaway Line & Twine Mfg. Co., the only U.S. manufacturer of string for squash, tennis, racquetball, and badminton. Operated by the Crandall family since 1824, Ashaway has been making racquet strings since 1949, and is responsible for several important technical innovations. Ashaway is the Official String of USA Racquetball, the Professional Squash Association and the Women's International Squash Players Association. Ashaway Line & Twine Mfg. Co. also makes braided products for medical and industrial applications.
For additional product information, contact:
Ashaway Line & Twine Mfg. Co.
PO Box 549
Ashaway, RI 02804 USA
Tel: (800) 556-7260 (U.S. only) or +1 (401) 377-2221
Fax: +1 (401) 377-9091
Website: http://www.ashawayusa.com
Email: sales@ashawayusa.com 

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