SFIA

Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

Nautilus, Inc. Launches New Ecommerce-Enabled Websites

Date: 1/16/18

Enhanced Sites Offer Customers an Easy Shopping Experience across Brands

VANCOUVER, Wash.--(BUSINESS WIRE)-- Nautilus, Inc. (NYSE: NLS), a leader in innovative fitness equipment, today announced the launch of new ecommerce-enabled Modern Movement®, Nautilus® and Schwinn® websites. These sites are part of the company's omni-channel approach across all brands to provide customers more options to buy products when and where they prefer.

Hosted on the SalesForce Commerce Cloud, these Nautilus, Inc. brand sites are now linked through cross site navigation - allowing customers to easily move between the NautilusModern Movement and Schwinn pages. Customers also have the ability to place products from multiple brands into one cart for smoother shopping. Additionally, the new sites leverage an adaptive design that optimizes its content for mobile devices.

"At Nautilus, Inc., we strive to provide superior customer service and ensure consumers are having the best experience possible," said  Brian Pope , Vice President, and General Manager Direct at Nautilus, Inc. "By making shopping easier, we're able to improve customer satisfaction and streamline the buying process."

Research shows that U.S. consumers spend an average of six minutes on ecommerce sites per desktop visit and five minutes per mobile visit - highlighting the need for a simple and efficient shopping experience.

Customers can now buy Schwinn and Nautilus products directly through the brands' websites, in addition to purchasing from a retailer. The enhanced sites also offer financing options that allow customers to apply for a multi-branded Nautilus Card.

About Nautilus, Inc.

Headquartered in Vancouver, WashingtonNautilus, Inc. (NYSE: NLS) is a global fitness solutions company that believes everyone deserves a fit and healthy life. With a brand portfolio including Bowflex®, Modern Movement®, Nautilus®, Octane Fitness®, Schwinn® and Universal®, Nautilus, Inc. develops innovative products to support healthy living through direct and retail channels as well as in commercial channels.

 

Media Contacts
Nautilus, Inc.
Erin Beck , 360-859-5863
ebeck@nautilus.com
or
The Hoffman Agency
Carey Kerns , 503-754-7975
ckerns@hoffman.com
or
Investor Relations
ICR, LLC
John Mills , 646-277-1254
John.Mills@ICRinc.com

 

Source: Nautilus, Inc.

 

Copyright © 2020 SFIA • All Rights Reserved

Subscribe to Our SFIA Weekly E-Mail List

Enter Your E-Mail Address:

No, thanks