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SGMA Offers Sporting Goods & Fitness Manufacturers Opportunity to Participate in Online Buyers Guide

Date: 4/14/08

Washington, D.C. – April 14, 2008 – The Sporting Goods Manufacturers Association (SGMA) has announced a recent partnership with MultiView Inc., a leading publisher of Online Supplier Directories (OLSD) for national associations, to launch the SGMA Industry Marketplace.

The SGMA Industry Marketplace will help SGMA provide sporting goods and fitness companies, with a unique opportunity to participate in an online search tool that gives buyers quick and convenient access to an extensive directory of sporting goods as well as fitness products and services. This new guide will be available through a prominent link located on the SGMA website: www.sgma.com.

Within the SGMA Industry Marketplace, buyers can easily locate products and services unique to the industry without the clutter of a general Internet search engine. The Marketplace will include the following:

  • Request for Information (RFI) functionality. This feature allows users to contact participating manufacturers with a click of their mouse, and
  • A downloadable Desktop Search application. It allows users to have the ability to search for items directly from a small search window on their desktops – making the search process as convenient and time-efficient as possible.

Along with the option to purchase a graphically robust company listing, direct website hyperlink and e-mail generation capacity, the guide will now allow manufacturers to add videos to their listing for a small fee. This feature gives buyers immediate access to video-formatted information and promotions that will help them easily procure products and services specific to their industry needs.

“We are excited about the potential of this targeted marketplace and all the features it will provide our industry. It will be an invaluable business tool,” said Chris Strong, SGMA’s director of business development. “We are extremely pleased to offer an easy-to-use and relevant search tool to manufacturers, retailers, team dealers, and consumers that will help them cut through the clutter and easily find the products and services they want to find.”

“SGMA recognizes the benefits of closely aligning buyer decision makers with manufacturers,” said MultiView President Dan Maitland. “The SGMA Industry Marketplace saves professionals, who specialize in the industry, an incredible amount of time as they seek the specific products and services they need.”


The Sporting Goods Manufacturers Association partners with dmg world media to produce the SGMA Team Sports Show and SGMA Sports Licensing Show. SGMA, the owner of the Sports Research Partnership, is the global business trade association of manufacturers, retailers, and marketers in the sports products industry. SGMA enhances industry vitality and fosters sports, fitness, and active lifestyle participation. More information about SGMA can be found at www.sgma.com.


MultiView Inc. is the leading publisher of Online Supplier Directories (OLSD) for associations. Founded in 2000, MultiView offers state-of-the-art technology solutions that allow association members to avoid the frustrating and time-consuming clutter of today’s overloaded information environment. Members can now easily find the goods and services they need using individually tailored Online Supplier Directories provided to them at absolutely no cost as a value-added benefit of their on-going association memberships.

MultiView’s experienced team of technology and business professionals work with associations to create tailored revenue-generating programs to meet their specific requirements. These range from basic applications to highly sophisticated solutions using Multiview’s own proprietary technology and processes. All are backed by the quality of our people and the company’s total commitment to customer satisfaction.

MultiView is a privately held corporation headquartered in Irving, Texas, with an additional office located in Alexandria, Virginia.

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