Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

Itís A New Day: Augusta Sportswear Teams up with Russell Athletic

Date: 6/6/18

It’s A New Day: Augusta Sportswear Teams up with Russell Athletic

We’re excited to announce a new strategic partnership with Russell Athletic. With this partnership, we are now the Exclusive Team Sports Partner of Russell Athletic and will exclusively manufacture, market and sell team uniforms and other team-specific products.

Matt Murphy, Russell Athletic’s Vice President, says “Augusta Sportswear is an ideal partner to bring Russell Athletic to the next generation of teams and athletes” (and we’re inclined to agree!).

Of course, Russell Athletic brings a lot to the table as well. “With a brand legacy that includes outfitting athletes for generations and the invention of the sweatshirt, Russell Athletic has played an integral role in developing team uniforms and performance wear on and off the field for more than 115 years.” he says.

“Russell Athletic has a rich history in performance wear, much like Augusta Sportswear,” says Dave Elliott, President & CEO of Augusta Sportswear. “We are excited to partner with the Russell Athletic team keeping their iconic brand on the fields and courts where it belongs, furthering our mission to inspire a physically fit lifestyle.”

This means even more choices for teams, athletes and fans. Augusta Sportswear will offer Russell Athletic uniforms for basketball, baseball, softball, and football.  This partnership will also allow Augusta Sportswear to distribute Russell Athletic workout apparel including fleece, tees and other performance products.

Together, we’re bringing the best of both companies to our customers with the same great fabrics, products and value that the Russell Athletic brand is known for and backing that with the best-in-class service model that you’ve come to expect from the Augusta Sportswear, Holloway and High Five brands.

Be on the lookout for new Russell products in the next year, beginning with the debut of basketball uniforms and workout apparel in August 1, 2018 from your Augusta Sportswear Inc. Sales Rep, on our website and the Augusta Sportswear Customer Care Team at 800-237-6695.

Copyright © 2021 SFIA • All Rights Reserved

Subscribe to Our SFIA Weekly E-Mail List

Enter Your E-Mail Address:

No, thanks