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SURYS Commits to Three-Year Sponsorship Deal with SFIA

Date: 6/21/18

CONTACT:                                                                        FOR IMMEDIATE RELEASE

Alli Schulman




SURYS Commits to Three-Year Sponsorship Deal with SFIA

SILVER SPRING, MD (June 21, 2018) – The Sports & Fitness Industry Association (SFIA) is pleased to announce a partnership renewal with long-time sponsor, SURYS Inc. of Trumbull, Conn. SURYS is a market-leader in physical and digital security solutions for authentication, consumer engagement, product protection and identification. 

Uniquely positioned at the crossroads of digital and optical technologies, SURYS optical smart labels are the perfect economical and reliable choice for major global brands, individually coded for end-end secure track and trace functionality. Consumer interaction and data analytics allow consumers to read encrypted digital chips and QR codes simultaneously with their smart phone cameras to give the consumer confidence that they have bought a legitimate product.

“As a market leader in anti-counterfeiting and brand protection solutions, SURYS has been extremely helpful to SFIA companies as they stay ahead of the global commerce curve,” said Tom Cove, SFIA President and CEO.  “SURYS’s cutting edge technology and service-oriented approach to working with clients makes them an ideal partner for SFIA.  We could not be happier to renew this important relationship, so we can, together, provide great value to our industry.”

The company’s predominant business model is to draw on one, or more, of four corporate platforms to create advantaged business unit positions that address customer and consumer needs. By knitting together these common platforms in optical and digital sciences, material and adhesive sciences, and secure serialization, SURYS is able to provide fundamental competitive advantage for its clients, securing the global supply chain. At the same time, SURYS is giving the consumer the quick and easy option to identify real from fake goods.

“SURYS is privileged to renew its long-standing relationship as an SFIA Silver Corporate Partner,” said Rick Salomone, Senior Vice President of Corporate Development at Surys Inc. “This continuing relationship will allow our team to further engage with the SFIA decision-makers and key influencers around our common goals of reducing the threat to brand equity by eliminating the counterfeiting and diversion of hard and soft sporting goods. SURYS is looking forward to raising the awareness of this growing problem and present a business case, endorsing both an online and physical security plan, aligning our optical and digital resources together with SFIA members to stay one step ahead of this global problem.”

The SFIA Corporate Partner Program is a collaborative effort between SFIA and up to 15 corporate entities that have demonstrated a leadership role within the sports and fitness industry. The program creates a bridge between industry professionals and the companies most closely connected and committed to serving the sports and fitness industry. The monetary commitments made by these select Corporate Program Partners support the broad range of member services and professional development programs created, funded and offered by SFIA to its members. 

SURYS’s three-year Silver Partnership will be highlighted at SFIA signature thought leadership events, including the 2018 SFIA Industry Leaders Summit, which will take place September 26-27, 2018 at The Brown Palace Hotel & Spa in Denver and the 2018 Business & Risk Management Summit next April.  SURYS will also serve as an industry expert for the SFIA Webinar Series.  


ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs and member services. For more information, please visit www.sfia.org.

ABOUT SURYS INC.: Headquartered in Trumbull, CT, SURYS is a leading global provider of visual and digital high security solutions. The company’s range of brand and product solutions, including Optokey™ smart labels, provide smartphone authentication that is both easy to integrate into current manufacturing processes and impossible to copy. To learn more about SURYS, please visit www.SURYS.com.

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