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SFIA Releases First Batch of Single Sport & Fitness Activity Reports for 2018

Date: 7/18/18

CONTACT:                                                                                    FOR IMMEDIATE RELEASE

Alli Schulman

aschulman@sfia.org

301.495.6321

 

SFIA Releases First Batch of Single Sport & Fitness Activity Reports for 2018

SILVER SPRING, MD (July 18, 2018) – The Sports & Fitness Industry Association (SFIA) is releasing a total of 90 Single Sport & Fitness Reports for 2018. The first collection of reports is now available, which includes reports for 64 different activities. These reports provide an in-depth analysis and breakdown of participation by various demographics, and by specific sport or fitness activity.

The SFIA Single Sports are particularly valuable for our member companies and partners who want to deep-dive into specific sports,” said SFIA CEO & President, Tom Cove. “The wide variety and detail of demographic data facilitate sound decision-making and trend-spotting.”

Each report tracks participation as defined by gender, participation frequency, age, geographic region, market size area, income, education level and cross-sport/activity participation. Here are the top 64 reports from 2017, which are now available:

         Adventure Racing

         Archery

         Badminton

         Barre

         Baseball

         Basketball

         Bicycling (BMX)

         Bicycling (Mountain)

         Bicycling (Paved Road)

         Boot Camp Style Training

         Bow Hunting

         Bowling

         Boxing (Competition)

         Boxing (Fitness)

         Cheerleading

         Field Hockey

         Fishing (Fly)

         Fishing (Freshwater)

         Fishing (Saltwater)

         Football (Flag)

         Football (Tackle)

         Football (Touch)

         Gymnastics

         Ice Hockey

         Ice Skating

         Inline Roller Skating

         Lacrosse

         Martial Arts

         MMA for Competition

         Paintball

         Pilates

         Racquetball

         Roller Hockey

         Rifle Hunting

         Rugby

         Running/Jogging

         Sailing

         Scuba Diving

         Shooting (Handgun Target)

         Shooting (Sport Clays)

         Shooting (Trap Skeet)

         Skateboarding

         Soccer (Indoor)

         Soccer (Outdoor)

         Softball (Fast-Pitch)

         Softball (Slow-Pitch)

         Squash

         Stationary Cycling (Group)

         Surfing

         Swimming (Fitness)

         Swimming (Team)

         Table Tennis

         Track and Field

         Treadmill

         Triathlon (Non-Traditional)

         Triathlon (Traditional Road)

         Ultimate Frisbee

         Volleyball (Beach)

         Volleyball (Court)

         Volleyball (Grass)

         Wakeboarding

         Water Skiing

         Wrestling

         Yoga


Results for the 2018 SFIA Single Sports and Fitness Reports were gathered by Sports Marketing Surveys USA.

To gather this data, the US Online Panel, operated by IPSOS, conducted 30,999 online interviews in a nationwide sample of individuals and households during the 2017 calendar year. 

All 2018 SFIA Single Sport and Fitness Participation Reports are $99 (per report) to all current SFIA members and $245 for non-members. More information about these reports can be found by clicking here.

 

 

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs and member services. For more information, please visit www.sfia.org.

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