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Imagining the Future of the Sporting Goods Industry in 2010

Imagining the Future of the Sporting Goods Industry in 2010 (2005)

"The future doesn't exist. If it existed, it wouldn't be the future," said Ned Rorem, the great American composer. While this insight may encourage us to live more contentedly in the present, it cannot prevent us from wondering what the future will bring. In the sporting goods industry, change happens so rapidly and unpredictably that the future seems no more than a blur. So, what is in store for the sporting goods industry? How will it transform over the years? What can we expect in the year 2010?

An Industry White Paper -- This report, released in January 2004, attempts to answer these questions. This extensive report was based on interviews with 17 industry leaders and a survey of over 100 CEO's and presidents. It captures the industry during a period of dislocating change occurring at unprecedented speed. Forces that were expected to shape our industry's future included:

  • Joint Ventures and Alliances,
  • Information Technology
  • Growth Plans of Mighty Mass Merchants
  • Specialty Chains

This report raises issues that are thought-provoking and challenging. Over ten years has passed since the first release of this report but for companies that want to truly understand the forces that shape the sporting goods industry, this document is an absolute must. As John Sherman put it, "The best prophet of the future is the past."

The insight in this report is indispensable. To find out more, download Imagining the Future of the Sporting Goods Industry in 2010 Report today!

 

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