Market Report on The Sporting Goods Markets In The Ukraine, Belarus, Kazakhstan, Uzbekistan (All 4) (2006)
According to this report, the Russian sporting goods market looks promising. Check out this 900 page study - assembled by Sporting Goods Intelligence Europe for the Federation of Sports and Play Associations of Great Britain - to learn more about Russia and the four other Soviet Republics within the Commonwealth of Independent States (CIS), including:
- It's roughly a $3 billion market, at retail.
- The most popular sports are running and football (i.e. soccer).
- Fishing, hiking, and swimming are also widely popular.
- There are certain activities which are labeled clubbish or "luxury sports" - fitness, tennis, alpine skiing, snowboarding, billiards, and darts.
- Younger people are very interested in performance sports apparel and athletic footwear.
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