Promoting Sports & Fitness
Participation and Industry Vitality

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Sports Participation Topline Report 2004

Sports Participation Topline Report 2004

Sports participation is one of the best barometers of what's happening on the American sports scene. It complements consumer and retail studies, and helps define the size of a market. For instance, two sports categories that have experienced substantial growth in the last decade are fitness activities and outdoor pursuits. Due to the expanded level of interest in fitness, SGMA International now tracks participation in more of those activities/exercises. Sales of home exercise equipment and health club memberships have increased exponentially because of extensive news coverage on obesity in Americans of all ages. Three of the top five best selling sporting goods equipment categories are directly related to outdoor recreation. Outdoor pursuits have grown in popularity, i.e. hiking, camping, backpacking, rock climbing, kayaking, fishing, denoting the varied sports interests of Americans. SGMA's Sports Participation Topline Report defines the size, composition and trends in the sports product market. Participation is, in effect, the 'gold standard' by which the health and welfare of the sporting goods industry is measured. 2004 Edition (PDF - 5 pages - 110k)

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