State of the Industry Report 2002
The Most Comprehensive Analysis of the Sports & Fitness Industry
The year 2001 turned out to be as difficult for the sporting goods industry as it was for most other American businesses. As we stand on the threshold of 2002, the immediate future looks only marginally better. These sobering matters are addressed in detail in this report, so here are two of many detailed positive points about the industry:
- Manufacturer Sales grew by an annual average of 4% over the last ten years.
- A weak economy is not necessarily bad for this industry as many consumers turn to these products as often attractive alternatives to more expensive vacations.
In other words, this is America, opportunities are everywhere. This report is a significant value, since it draws upon information costing many thousands of research dollars. This annual report highlights the key trends in the industry, with statistical information on industry sales and outlooks for major product segments. It provides an insightful look at the broad range of the sporting goods industry segments, an indispensible guide for those inside the industry and a great "backgrounder" for others who want to learn about it. A significant value, since it draws upon information costing many thousands of research dollars. (2002 Edition, 28 pages)
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