State of the Industry Report 2005 Edition (2005)
The Most Comprehensive Analysis of the Sports & Fitness Industry
It's heartening to report that 2004 was a relatively good year for sporting goods. According to our calculations, the supplier side of the industry grew by about 4%, roughly in line with the growth of the gross domestic product. Clearly the strengthening economy helped the industry, and we hope it will continue to do so in 2005. But there is another important message woven into this report. It is that the industry is entirely dependent on two factors for its growth:
- 1. The strength of the economy, a condition that the industry can do very little about
- 2. The participation by the American people in the sports, activities and games that represent the foundation of our businesses
If participation increases, our businesses will grow more rapidly than the economy. Over the past decade, participation in almost all the 100 activities measured by American Sports Data has either decreased or grown more slowly than the overall population itself. While there are a few bright spots in terms of individual sports and fitness activities, the overall picture is one of an increasingly sedentary population. This is not only bad for business, it's bad for the country. This annual report highlights the key trends in the industry, with statistical information on industry sales and outlooks for major product segments. It provides an insightful look at the broad range of the sporting goods industry segments, an indispensible guide for those inside the industry and a great "backgrounder" for others who want to learn about it. A significant value, since it draws upon information costing many thousands of research dollars. (2005 Edition -39 pages, 1093k)
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