KSA Perspective 2000 - Getting Back in Shape (2000)
The sporting goods industry has seen some tough times in the past few years with bankruptcies, plant closings, saturated selling space and decreased interest/participation in sports activities. As consumers' leisure time decreases and their entertainment options increase, they are devoting less time to sports and sports-related events, and as a result, spending less on sporting goods.
This report looks at the sporting goods industry, and explores the options that the industry must adopt inorder to recover from this declining spiral. Factors discussed include consumer time spent participating, retail and manufacturer perceptions, strategy for success, partner-building, and other strategies.
- 2000 Edition (PDF Only 12 pages; 1039k)
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