KSA Perspective 2001 - Sports Brands / Loyal Brands (2001)
In a flat apparel market characterized by product saturation and sameness across categories, sport or sport-inspired apparel is faring a bit better than apparel overall. Traditionally a category that encourages trial through innovative fabrics, colors, technology, fashion and performance benefits, athletic apparel brands continued to give consumers a strong performance in 2000. This FREE report looks at the consumer's loyalty to sport brands, and explores what successful marketers are doing to retain and create new loyalty -- specifically looking at brand awareness, conversion factors, satisfying consumer needs, quality, fit, and performance-influenced decision factors.
- 2001 Edition - PDF Only (8 pages; 514k)
Want more information? Download this report today!
Please Note: You are about to purchase a SGMA research report in PDF format. Once the report has been emailed to you it is not eligible for refund, return or credit. Please be sure the report you're ordering is the report you want.
Customers who purchased this report also purchased the following reports: