The National Economy and Its Effect on Sports 2002
There appears is a strong correlation between consumer confidence and physical activity. The trend is for people to be more involved in sports activities during hard economic times.
- Download the executive summary of this milestone report which examines the perceived importance and safety of play as it pertains to consumer confidence in the economy, involvement in sports and the general level of physical activity.
- NOTE: Company partners who helped the SGMA collect this data received a complete analysis of the results.
- Released January 2002 (PDF- 5 pages)
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