The German Fitness Equipment Market: Opportunities for U.S. Exporters 2005
American fitness equipment continues to set trends in Germany and is increasing in popularity. Experts believe that fitness equipment will be the fastest-growing sporting goods sector in Germany in the coming years, with the German Bodybuilding and Fitness Sport Association projecting an annual 2-3 percent growth in the number of fitness studios in Germany for the near future. Fitness centers, or studios, currently numbering about 5,700 in Germany, enjoy great popularity, with 5.4 million Germans in 2004 holding memberships of one year or longer. This enthusiasm for fitness in unprecedented proportions is prompting growing numbers of persons to go to the studios, while also sending sales of home exercise equipment soaring, as others equip themselves to indulge in their hobby according to their own timetables, in their own homes.
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