Sports Apparel Market Segment Analysis 1994
Sports apparel is revolutionizing the fashion industry and is directly responsible for trends in casual, more comfortable clothing, according to a recent study conducted by Directions for Decisions for the Sports Apparel Products Council (SAPC) of the Sporting Goods Manufacturers Association. The SAPC is pleased to present this Executive Summary of its 1994 Sports Apparel Market Segment Analysis.
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For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
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