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Sports Apparel Monitor 1998

Sports Apparel Monitor 1998

While the apparel industry as a whole achieved moderate growth of 4.2% in 1997, active sports apparel turned in a stellar performance, growing 13%. Clearly, sports apparel is one of the most exciting segments of both the apparel and the sporting goods industries. But the sports apparel market is also extraordinarily complex, a confusing amalgam of sports, fitness, outdoor, leisure, casual and even business fashions. For every trend there is a countertrend, for every certainty a new idea and for every established brand a bold upstart. The purpose of this report is to shed light and provide a perspective on this turbulent and colorful marketplace, and the best place to begin is with definitions. 1998 Edition (PDF - 23 pages)

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