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Sports Apparel Monitor 2003

Sports Apparel Monitor 2003

This annual report on the sports apparel market delivers a double-barreled message a variety of ways. The good news for the industry is that consumers are buying unprecedented amounts of sports apparel as the fashion pendulum continues to swing in favor of casual dress and casual lifestyles. The bad news is that the prices consumers pay for these items have fallen drastically--and are still going down. In what should be a period of great success for sports apparel marketers, it looks as if intense price competition is wringing most of the profits out of every sale. The outlook for the future is for continued heavy price competition at all levels of the market. Suppliers with national brands are working to strengthen their images as producers of innovative apparel that is distinctive both in performance features and fashion. Retailers are continuing to build and strengthen their private brands, which account for 35% of all sports apparel spending. The consumer is benefiting from this intense competition, to be sure, but most observers believe that it will inevitably result in further consolidation as weaker companies are purchased by stronger ones. This report provides a historical overview of sales, usage and sport participation data through 2002, highlighting sport apparel market trends, buying habits and sport-specific purchases. 2003 Edition (20 pages)[PDF:667k]


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