Promoting Sports & Fitness
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Apparel Design for the Active & Ageless® Consumer - 1999

Apparel Design for the Active & Ageless® Consumer - 1999

The Active & Ageless customer is diverse and should not be defined by age. Apparel developed for and marketed to this confident consumer group must transcend age by its contemporary styling emphasizing lifestyle, attitude, value, and comfort. This free pamphlet will give the reader an insight to the specific design for the 50+ market, including Body Changes, Fit, Labels, Care, Fabrications and Styling. 1999 Edition (but timeless). (3 pages - PDF: 11k)

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