How to Buy Exercise Equipment for the Home 1998
A 1997 national study of more than 1,600 households discovered that exercise equipment is regularly used in 32.3 million American households - 33% of all homes in the U.S. Another 17.6 million homes (18% of the total), have exercise equipment that isn't used regularly. Why did Americans spend an estimated $5 billion on home exercise equipment in 1997? Convenience was mentioned by 65% of users, improved health by 43%, weight loss by 26% and privacy by 22%. Do people really have to buy exercise equipment to achieve these goals? Of course not. But for millions of Americans, clearly, home exercise equipment helps. It can be used rain or shine, day or night, at a moment's notice. Mechanical features encourage proper form and help maintain consistent levels of exertion. Feedback systems measure progress and provide motivation. The overriding benefit of exercise equipment - as opposed to free-form exercise - is that the equipment is made for its purpose. People use exercise equipment for the same reason they use any machine (a lawn mower, say): because it provides efficient, effective and satisfying ways to achieve goals. This 16 page guide, based on information from companies that make exercise equipment, is intended to help consumers make buying.
Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
For more information related to the rebranding process, please visit the SFIA website at www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.
Customers who purchased this report also purchased the following reports: