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 US Athletic Footwear Market Today - 1994

US Athletic Footwear Market Today - 1994

Sales of athletic footwear during 1993 grew slightly more than 1% in both pairs and retail dollars. This reversed two years of modest declines from the record highs set in 1991. If there was anything surprising about these results it is that there were gains at all, for 1993 was a year in which the 'outdoor' fashion trend created most of the excitement in the footwear industry. Some observers were even inspired to wonder if outdoor looks would threaten to replace athletic footwear in the hearts of American consumers. We have devoted two pages in this year's report to an analysis of the outdoor market as it relates to athletic footwear. Clearly a fashion trend has occurred and a new category of athletic footwear has been created. It is also clear that athletic footwear remains by far the dominant choice of American consumers. We believe this is the most complete public report on the state of the footwear industry in both the US and in Europe. 1994 Edition - [26 pages PDF 147k only]

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