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US Athletic Footwear Market Today 2002

US Athletic Footwear Market Today 2002

The year 2001 opened with great promise for the athletic footwear industry, but closed on a dismal note. Thus the challenge for 2002 is to stop the decline, establish a foundation and begin regaining momentum. Of course, in this most optimistic of industries, there are hopeful signs. The athletic footwear industry has been a mature one in the U.S. for many years now. Such discipline will be a great benefit when the recovery does kick in. At the manufacturing level, it is hard not to be awed by the advances being made in footwear design. The result is that athletic footwear attracts 37% of all the money spent on shoes in the U.S. With a market this big, and skills that good, a turnaround could be close at hand. A significant value, since it draws upon information costing many thousands of research dollars. 2002 Edition (16 pages - PDF 787k)

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