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Sports Licensing White Paper 2000

Sports Licensing White Paper 2000

In 1999, the U.S. market for all licensed goods was $74 billion, 16% of which (or $12.1 billion) was spent on items which featured the name, logo, or insignia of a pro sports team or athlete. The SGMA Sports Licensing White Paper (2000 edition) is a 16-page annual report on sports licensed product reveals how the National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL), and Major League Baseball (MLB) are working to build sales of licensed products.

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