Sports Licensing White Paper 2002
The major licensing groups do not reveal sales figures. Yet each one reported that overall sales rose in 2002 and that their apparel sales were ahead of 2001. This reversed a trend of declining sales that began in 1997. All the major sports licensing organizations reported sales gains for 2002, an achievement that runs strongly counter to the overall trends in the licensing, apparel and sporting goods industries. The two strongest licensed product categories were apparel, where sales gains were led by the sudden and sweeping popularity of high-priced vintage jerseys, and video games, which benefited from the introduction of powerful new consoles in 2001. All this encouraging news for sports licensing came as the licensing industry as a whole remained constrained by the weak economy. How, then, do sports licensing executives explain their own success in the face of such discouraging economic pressures? This report reviews and details this market segment, providing the researcher with specific data and statistical informatioon necessary to make those tough decisions in an even tougher market. 2002 Edition - 24 pages [pdf: 4364k]
Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
For more information related to the rebranding process, please visit the SFIA website at www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.