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Participation and Industry Vitality

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Sports Participation in America 2008

Sports Participation in America 2008

Definitive Source for Sport Participation in America

Sports and fitness activities are treasured by many millions of Americans. From little league to snowboarding, or simply going on a jog, Americans participate in sports and fitness in a variety of ways. Yet, Americans interests in these activities are continually changing. For instance, as baby boomers grow older, participation in fitness increases, shown in the doubling of health club memberships from 1990 to 2007. Baby boomers are just one of many factors that contribute to change in popularity of a particular sport or fitness activity. And with the change in popularity, comes a change in consumer spending.

This report offers the most up-to-the-minute data and analysis on over 90 different sports and activities in categories like team sports, fishing, and water sports. Each category on a whole has its own review where the latest participation trends are highlighted. But more importantly, this report contains valuable results on participation trends for each individual sport or fitness activity. This includes:

  • Summary box of most important facts of participation
  • Bar graphs revealing TOTAL and CORE participants 
  • Pie graph showing percentage of male and female participants

In addition, for the first time, this report includes Trend Line Charts. These charts give a more accurate way of looking at participation growth/decline rather than year to year changes which can be volatile. Lastly, another table reveals:

  • Average household income
  • Average age
  • Average days participated
  • Percentage participating for 1st time

In our extensive sporting goods industry, the information in this report is indispensable. Want to know more? Find out today in SGMA's 2008 Participation in America Report!          

Please Note: You are about to purchase a SGMA research report in PDF format. Once the report has been emailed to you it is not eligible for refund, return or credit. Please be sure the report you're ordering is the report you want.    


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