Tracking the Fitness Movement 2008 Edition (2008)
America's Premier Report Dedicated to Fitness Trends & Insights
While the fitness category in the U.S. is showing signs of maturity, there remains potential for significant growth. According to the Sporting Goods Manufacturers Association's Tracking the Fitness Movement (2008 edition), the fitness category has more participants than any other sport or athletic category, but it's been a stagnant market in recent years. Right now,
- 34% of Americans exercise on a 'frequent' basis (100+ days a year)
- 10% exercise on a 'regular' basis (50-99 days a year)
- 15% of the adult population is opposed to the concept of regular exercise
That means roughly 40% of the U.S. population is a target of opportunity for the fitness industry.
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