The Sports Goods Market In Southern Europe. Vol. 4 (2008)
This new series of European country reports focuses on the sporting goods market in the countries of Europe, Russia and the former Soviet Union. The purpose of these reports is to help sporting goods companies to improve their market penetration in all the European countries. Companies are able to do this by benchmarking their performance in all of the based on homogeneous criteria knowing all the aspects of these markets and tracing their development potential learning more about the major players, identifying potential new distribution partners for a country or a region taking inspiration from the strategies and moves of key competitors in the region.
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