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Participation and Industry Vitality

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Sports Participation in America 2009

Sports Participation in America 2009

Definitive Source for Sport Participation in America

Yoga classes, Little League, intramural soccer, camping, weight training, or simply walking: just a tiny display of the vast world of sports and fitness activities that play a major role in our American society. Over the years they have become a fundamental element in American culture. Whether it's for the benefits of health or personal enjoyment, sports and fitness activities attract millions of American participants. But what's more popular, camping or hiking? Are more Americans running outdoors or using elliptical machines? Is lacrosse becoming as popular as basketball? The answers to these questions and much more are answered in SGMA's 2009 report on Sports Participation in America.    

This report offers the most up-to-date statistics and analysis on over 90 different competitive sports, fitness activities, outdoor endeavors, and recreational pursuits. Each category on a whole has its own review where the latest participation trends are highlighted. But more importantly, this report contains valuable results on participation trends for each individual sport or fitness activity. This includes:

  • Summary box of most important facts of participation
  • Bar graphs revealing TOTAL and CORE participants
  • Pie graph displaying percentage of male and female participants

In addition, the results include Trend Line Charts. These valuable charts give a more accurate way of looking at participation growth and decline, rather than year to year changes which can be volatile. And the information doesn't stop there. Another table reveals valuable consumer data on:

  • Average household income
  • Average age
  • Average days participated
  • Percentage participating for 1st time

The coveted information in this report is indispensable to our sporting goods industry. Want to know more? Find out today in the 2009 Sports Participation in America Report!

Please Note: You are about to purchase a SGMA research report in PDF format. Once the report has been emailed to you it is not eligible for refund, return or credit. Please be sure the report you're ordering is the report you want.   

 

Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
      
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
  
For more information related to the rebranding process, please visit the SFIA website at
www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.


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