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Participation and Industry Vitality

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Tracking the Fitness Movement 2009

Tracking the Fitness Movement 2009

America's Premier Report Dedicated to Fitness Trends & Insights

In recent years, over 108 million Americans were walking for fitness, making it the most popular fitness activity. Roughly 14 million Americans participated in yoga/tai chi, 39 million Americans used weight resistant machines, and some 50 million Americans used treadmills, spending more on them than any other piece of equipment. Interesting information but does it still hold true? Is walking for fitness still that popular or have Americans found a new craze? Do the 39 million Americans still use resistance machines or free weights? And do treadmills still attract the most consumer spending on equipment? The 2009 edition of Tracking the Fitness Movement Report not only has the answers to these questions but much more.

This up-to-the-minute report contains valuable information including key trends for:

  • Frequent, Regular, and CORE participants
  • Place participants exercise most often
  • Demographic Trends

Many charts, graphs, and tables are included revealing these key trends among other vital fitness industry data. Along with participation trends, this report includes insight on manufacturer�s sales of equipment and demographic information on participants. In addition, this coveted report includes Special Reports that take an in-depth look at specific highlights in the fitness movement. 

Last year, SGMA reported how the fitness category had more participants than any other sport or athletic category with around 45% of Americans participating on a frequent or regular basis. With only 15% of Americans opposed to the concept of regular exercise, roughly 40% of the U.S. population remained as a target of opportunity for the fitness industry. Yet, do these statistics still hold true in today's continually changing economy? Did the window of opportunity shrink or grow? Find out this critical information by downloading the 2009 Tracking the Fitness Movement Report today!

Tracking the Fitness Movement is FREE for all CORPORATE Members. Associate members can order the report for $325.

Are you a non-member who would benefit from this critical information? If so, don't wait! Order your copy for $695.

 

Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
      
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
  
For more information related to the rebranding process, please visit the SFIA website at
www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.


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