2010 Manufacturers' Sales By Category Report
If there is a specific sporting goods market you are trying to analyze the 2010 edition of the Manufacturers Sales by Category Report can help. The report shows the industry has performed well with the country still in an economic downtown. It provides the latest figures on over 30 categories of sporting goods ranging from clothes like athletic footwear and apparel to equipment such as sticks and nets. The figures in this report are based on shipments from manufacturers and include:
- 2007, 2008, 2009 wholesale dollars
- Projections for 2010 where available
- Total wholesale dollars for each category
- % change for 08-09
In 2009, sporting goods equipment sales dipped slightly – down 2.4% -- from $21.8 billion in 2008 to $20.2 billion in 2009. Find details on the five largest categories of sporting goods equipment: firearms/hunting ($3.09 billion); golf ($2.48 billion); fishing ($2.02 billion); camping ($1.70 billion); and optical goods ($1.21 billion). Despite the overall drop in sales, there were categories that registered sales gains: firearms/hunting (up 21.8% to $3.09 billion); martial arts (up 8.3% to $323 million); fishing (up 5% to $2.02 billion); volleyball (balls & sets) (up 3.8% to $58 million); lacrosse (up 3.6% to $61 million); and ice hockey (up 2.3% to $223 million).
For the first time the report includes 2010 projections where available. Use the report to find out which categories remained stable and what ones are windows of opportunity in the 2010 Manufacturers Sales by Category Report.
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Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
For more information related to the rebranding process, please visit the SFIA website at www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.
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