2010 State Of The Industry Report
Comprehensive Analysis of the Sports &amp; Fitness Industry
The annual State of the Industry report contains essential up-to-date information about the current state of the diverse sporting goods market. The report includes research, statistical charts and graphs, and editorials on the industries most valuable issues.
A main focus is devoted to the affect of the economic downturn and how, like the rest of the American and world economy, the sporting goods industry has not gone unscathed. However, the industry is performing better than most others in the consumer market and the report gives an extensive outlook for what's to be expected in 2010.
This 20th edition contains approaches for companies to take in order to streamline their business models and ultimately emerge stronger after the recession. In addition, the report includes individual sport editorials that reveal:
- Participation rates
- Business and demographic trends
- Past and Predicted Sales
- And much more
The 2010 State of the Industry report is considered the most comprehensive analysis of the industry's condition, giving the most concise outlook on:
- The effects of the economic downturn on the industry as a whole and individual sports
- How the industry is dealing with the economic downturn
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Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
For more information related to the rebranding process, please visit the SFIA website at www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.
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