Promoting Sports & Fitness
Participation and Industry Vitality

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Snow Sports Participation - 2010

Snow Sports Participation - 2010

The Snow Sports Participation report contains information on alpine, backcountry, telemark, cross country, and freestyle skiing, snowboarding, and snowshoeing.  

Details include:

  • Number participating
  • Number of core (frequent) participants
  • Number who identify themselves as skiers/riders/snowshoers but did not participate 
  • Ethnicity of skiers, riders, and snowshoers
  • Levels of education
  • Participation by region
  • Participation density by state

Snow Sports gained more than a 1.5 million participants during the 2008/09 season including 573,000 alpine skiers, 309,000 Nordic skiers, and 262,000 snowboarders.  More than 20,500,000 persons participated in at least one snow sport during the 2008/09 season.  About 9,400,000 persons identified themselves as skiers, riders, or snowshoers but did not participate during the 2008/09 season for a variety of reasons. Many said they didn't have time due to family and work commitments, but surprisingly the next most popular answer was that they had "no one to go with."  That's about 884,000 persons who didn't head to trails or slopes just because they didn't want to go alone.  Overall, the study indicates that the total size of the U.S. snow sports market in terms of
participation has reached 30,000,000, close to 10% of the total population.   

For detailed information about snow sports participation purchase the SIA Snow Sports Participation Report.

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Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
For more information related to the rebranding process, please visit the SFIA website at
www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.

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