Promoting Sports & Fitness
Participation and Industry Vitality

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Sports Participation in America 2010

Sports Participation in America 2010

Definitive Source for Sport Participation in America

Did you know that:

  • there is a strong correlation between participation in PE classes and participation in sports and fitness later in life?
  • what has previously been considered the sporting industry's 'enemy' (video games) is now getting people off the couch and physically engaged in the game?

The truth is that the industry is changing and developing new perspectives and priorities, that includes fighting the obesity crisis and getting people more active. So, what are people doing to stay active? Yoga classes, Little League, intramural soccer, camping, weight training, walking, or etc.

Over the years these activities and more have become a fundamental element in today's American culture. SGMA's 2010 report on Sports Participation in America reveals these significant trends that prove that whether it's for the benefits of health or personal enjoyment, sports and fitness activities attract millions of participants year after year.

This report offers the most up-to-date statistics and analysis on over 117 different competitive sports, fitness activities, outdoor endeavors, and recreational pursuits. Each category on a whole has its own review where the latest participation trends are highlighted. But more importantly, this report contains valuable results on participation trends for each individual sport or fitness activity. This includes:

  • Summary box of most important facts of participation
  • Bar graphs revealing TOTAL and CORE participants
  • Pie graph displaying percentage of male and female participants

In addition, the results include Trend Line Charts. These valuable charts provide a more accurate depiction of participation growth and decline, rather than year to year changes which can be volatile. And the information doesn't stop there. Another table reveals valuable consumer data on:

  • Average household income
  • Average age
  • Average days participated
  • Percentage participating for 1st time

The coveted information in this report is indispensable to our sporting goods and fitness industries. Want to know more? Find out today in the 2010 Sports Participation in America Report!

Please Note: You are about to purchase a SGMA research report in PDF format. Once the report has been emailed to you it is not eligible for refund, return or credit. Please be sure the report you're ordering is the report you want.   


Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
For more information related to the rebranding process, please visit the SFIA website at
www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.

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