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2010 SGMA Tracking The Fitness Movement Report

2010 SGMA Tracking The Fitness Movement Report

America's Premier Report Dedicated to Fitness Trends & Insights

SGMA's 2010 Tracking the Fitness Movement Report is the annual report from SGMA/AFIRM on the state of the fitness industry which includes separate analysis of the commercial and Retail markets, the view from a fitness professional on the frontline and a unique top ten analysis of the fitness participant.

Listed below are some of the highlights of SGMA's 2010 Tracking the Fitness Movement Report:

  • Dedicated Participants.  Stationary cycling, stretching, and walking for fitness are the activities where there are at least twice as many 'core' participants as there are 'casual' participants.
  • Sales Leaders.  The two fitness machine categories which generate the most sales are treadmills ($1.027 billion) and elliptical machines ($913 million).
  • Top Five in Fitness. The five most popular fitness activities in the U.S. are walking for fitness, treadmills, running/jogging, stretching, and hand weights.
  • Fittest Cities.  The top five cities in the U.S. with the highest rates of 'core' participation in fitness activities (per capita) are San Diego, Charlotte, Miami/Fort Lauderdale, Phoenix/Prescott, and Los Angeles.
  • Senior Scene.  Of the 8.7 million aquatic exercisers, more than 50% of the participants are at least 45 years old.
  • Club Appeal.  Those working out at clubs enjoy networking with other professionals and, in some cases, can relieve the stress that accompanies unemployment.
  • Home vs. Clubs.  Those who work out at clubs tend to consider themselves more fit than those who work out at home.
  • The Club Scene.  According to the International Health & Racquet Sports Association, 45.3 million people were members of health clubs in the U.S. in 2009.  That number is expected to increase by 6.2% in 2010.

Tracking the Fitness Movement is FREE for all CORPORATE Members. Associate members can order the report for $325.

Are you a non-member who would benefit from this critical information? If so, don't wait! Order your copy for $695.

To access the 2010 Tracking the Fitness Movement Report which was presented on August 31, 2010, visit the link below (please note that you must be a current SGMA Member to access the presentation):


Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
For more information related to the rebranding process, please visit the SFIA website at
www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.

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