Q4 2011 - The Pulse: Sports and Fitness Confidence Index (2011)
Quarterly Pulse of the Sports & Fitness Industry
Welcome to the inaugural edition of "The Pulse" from the SGMA.
The heart of this new report is SFIA's newly created Sports and Fitness Confidence Index. The SFCI, as we are calling it, has been developed to provide a periodic, comparable snapshot of our industry's overall health from both the consumer and trade perspectives. Each quarter, we will survey over 1,000 American Sports and Fitness consumers on their intentions to participate in sports and fitness activities, as well as their likely expenditures on related equipment and fees. The industry will be surveyed to provide additional inputs on hiring, shipments and overall business climate; all to be integrated into this measurement. In The Pulse Report, you will find results of the quarterly SFCI survey along with insights and analysis from the SFIA research team. Our goal is to provide our members and partners timely data points and forecasts to highlight trends and assist decision-making.
Each edition of the SFIA's quarterly is designed to take the pulse of the sporting goods consumer as well as provide feedback from key industry executives. The report starts with the overall Sports and Fitness Confidence Index and then goes into those data points that makes up this report. It starts with participation and then adds in current and future purchase plans and intentions. We then combine that with key industry data to create an overall index. This report helps you keep your finger on the pulse of our Industry.
If you have questions about this report, please contact Cameron Jacobs at 301.495.6321 or at email@example.com.
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Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
For more information related to the rebranding process, please visit the SFIA website at www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.
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