2012 Sports, Fitness and Leisure Activities Topline Participation Report
Definitive Source for Sports Participation in America
Every year, the SFIA releases this participation topline summary that features data from the largest single source sports, fitness and leisure activity participation study in the country. We track participation in 119 sports, recreation & fitness activities. This is the industry's essential reference document for sports participation.
If there is only one report that you read every year from the SFIA it is this one. The participation topline presents a very detailed look at the participation growth trends for 119 different sports and activities. The data is presented in easy to read charts that feature one and 4 year variances. A deeper dive into specific sports can be gotten from the single sport reports or by getting in touch with Cameron Jacobs at 301.495.6321 or at firstname.lastname@example.org.
Highlights from the 2012 Report:
- The economy is still having a slight impact on sports and recreation spending. While many active Americans are still not spending money on sports and recreation, more people spent the same amount or increased spending, rather than spending less.
- It is encouraging that people plan to increase spending in 2012, rather than decrease spending.
- There are significant opportunities to engage inactive populations in swimming, working out with weights and working out with machines.
- Swimming is a popular aspirational sport for inactive people ages six to 12 & 45 and up
- Fitness sports like yoga and boot camp-style training classes, remained the most popular physical activity holding a participation rate of 60%.
Each edition of the SFIAs quarterly is designed to take the pulse of the sporting goods consumer as well as provide feedback from key industry executives. The report starts with the overall Sports and Fitness Confidence Index and then goes into those data points that makes up this report. It starts with participation and then adds in current and future purchase plans and intentions. We then combine that with key industry data to create an overall index. This report helps you keep your finger on the pulse of our Industry.
If you have questions about this report, please contact Cameron Jacobs at 301.495.6321 or at email@example.com.
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Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
For more information related to the rebranding process, please visit the SFIA website at www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.
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