Q1 2012 - The Pulse: Sports and Fitness Confidence Index (2012)
Quarterly Pulse of the Sports &amp;amp; Fitness Industry
America's sporting goods and fitness consumers speak out each quarter to provide key industry indicators for participation and purchase intentions. This new quarterly report is the best way to keep up with industry activity for the consumer's perspective. The heart of each edition of this report is from the results of SFIA's newly featured Sports and Fitness Confidence Index along with a survey of key industry executives.
Each edition of the SFIA's quarterly is designed to take the pulse of the sporting goods consumer as well as provide feedback from key industry executives. The report starts with the overall Sports and Fitness Confidence Index and then goes into those data points that makes up this report. It starts with participation and then adds in current and future purchase plans and intentions. We then combine that with key industry data to create an overall index. This report helps you keep your finger on the pulse of our Industry.
If you have questions about this report, please contact Cameron Jacobs at 301.495.6321 or at email@example.com.
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Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
For more information related to the rebranding process, please visit the SFIA website at www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.
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