2012 Tracking the Fitness Movement Report
America's Premier Report Dedicated to Fitness Trends & Insights
Overview of The Tracking the Fitness Movement Report
The SFIA takes a closer look at specific fitness trends in terms of participation habits in America's fast moving fitness industry. This yearly report gives you a closer look at purchase behaviors. In addition, we look at factors that will play a significant role in growing the fitness industry from both the home sales and institutional sales perspectives. Readers can dive deeper than ever before in the specific trends that are shaping this industry. This report includes key insight from industry leaders and interested stakeholders.
Additional Information on this Report
Some facts from this year’s edition of Tracking the Fitness Movement are listed below:
- 6 of the top 10 growing sports and fitness activities are class-based fitness activities, which includes aerobics
- 74% of Americans reported that they participated in some type of fitness activity
- The most Active American’s make $100,000+
- Out of 68.2 million inactive American’s, 23% are between the ages of 6-24
- The MOST fitness active participants reside in CA, CO, TX, and UT.
If you missed the insightful webinar that SFIA hosted on this report please click here to access a recording and slides from it.
If you have questions about this report, please contact Cameron Jacobs at 301.495.6321 or at firstname.lastname@example.org.
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Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
For more information related to the rebranding process, please visit the SFIA website at www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.
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