Q4 2012 - The Pulse: Sports and Fitness Confidence Index (2012)
Quarterly Pulse of the Sports & Fitness Industry
Overview of The Industry Pulse - The Industry's Confidence Index
America's sporting goods and fitness consumers speak out each quarter to provide key industry indicators for participation and purchase intentions. This quarterly report is the best way to keep up with industry activity for the consumer's perspective. The heart of each edition of this report is from the results of SFIA's newly featured Sports and Fitness Confidence Index along with a survey of key industry executives.
Additional Information on The Industry Pulse
Each edition of the SFIA's quarterly is designed to take the pulse of the sporting goods consumer as well as provide feedback from key industry executives. The report starts with the overall Sports and Fitness Confidence Index and then goes into those data points that makes up this report. It starts with participation and then adds in current and future purchase plans and intentions. We then combine that with key industry data to create an overall index. This report helps you keep your finger on the pulse of our Industry.
If you have questions about this report, please contact Cameron Jacobs at 301.495.6321 or at firstname.lastname@example.org.
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