IOC Manufacturer Identification Guidelines Sochi 2014 Olympic Winter Games (2014) (2013)
Known as Rule 50, the IOC guidelines explicitly explain to manufacturers all rules relating to the placement of company logos on equipment, apparel, footwear and accessories to be used in the 2014 Winter Olympic Games in Sochi, Russia.
The guidelines process was outlined at a briefing hosted by the International Olympic Committee and World Federation of the Sporting Goods Industry on February 3 at the ISPO Show in Munich. These rules were originally published 23 months in advance of the Games, and IOC officials emphasized their overriding interest in avoiding problems at the Games by addressing questions in advance. The IOC allows only sporting goods trademarks to be visible during the competitions, prohibiting all other commercial marks.
In recent Olympiads, there have been problems with “third party marks” appearing on certain equipment, which have forced athletes to change equipment even as they prepare to compete. The guidelines can be accessed here.
IOC Officials reported regulations for logo exposure for the 2016 Summer Games in Rio de Janeiro will be published July 2014.
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