2008 Sports and Fitness Participation Report
Definitive Source for Sport Participation in America
In an industry as diverse as the sporting goods one, it is essential to be aware of the emerging trends in participation. In any specific sports market, knowing whether more people are partaking in aerobic activities like kickboxing, rather than outdoor sports like hiking is extremely valuable information for manufacturers in developing goods. This report provides exclusive data and figures on nine different categories including strength, aerobic, and conditioning activities, as well as individual, racquet, team, outdoor, winter, and water sports.
Over 40, 000 online interviews were carried out with a nationwide sample of individuals and households, providing results with a high degree of statistical accuracy. These results display numbers in three different frequency groups:
However, the CORE participants are the highlight and main focus of this report. These participants are typically the main purchasers of equipment, services, and user fees. In essence, they are the one's spending the most in any particular category, activity, or sport. According to the 2008 edition, strength, aerobic, and conditioning activities are on the rise, inspiring millions of Americans to perspire these days; and history proves it. The roughly 20 million Americans who were members of health clubs in 1990 has doubled to well over 40 million today, not including an additional 25+ million who use home gyms or individual fitness machines.
Want more insight to what specific markets are up and coming? And which ones are not? Get the 2008 Sports and Fitness Participation Report today!
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