Promoting Sports & Fitness
Participation and Industry Vitality

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The Journey of Sports Participation in America

The Journey of Sports Participation in America (2012)

2012 Grassroots Sports Participation in America Study-Executive Summary

For the first ever grassroots participation study, we are going beyond reporting on what sports or activities people do to reveal key motivators and blockers for sports and activity participation overall. Why do we make the decision to start a sport or activity, why do we continue, why do we stop? We examine why people of all ages pursue specific sports and activities and how spending on activity fees, participation, and sporting goods and nutrition track to the entire participation journey.

This report is made up of a 3-part study and will be sold individually:

  1. Youth & Teen;
  2. Adult; and
  3. Segmentation Reports

These 3 studies create a clear call to action for Parents, Activity Organizers and Manufacturers alike. In these reports, we look into specific actions that will help all of us grow the business of participation and get American's more ACTIVE & FIT.

Download the FREE Executive Summary of this inaugural study today!

The 3 complete versions of these individual sections to this report will be available in October.  A 10% discount is available for all current SFIA Members.

For more information on this Grassroots study and details on the Full Version of it contact Keith Storey at keith.storey@sportsmarketingsurveysusa.com.

Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
For more information related to the rebranding process, please visit the SFIA website at www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.

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