Promoting Sports & Fitness
Participation and Industry Vitality

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SFIA Research Overview
Providing Information & Insight To Drive Decision Making

Summary of SFIA Research

SFIA Research, working in partnership with Sports Marketing Surveys USA, is the leading supplier of research for our industry, publishes over 100 industry reports each year on industry and product categories helping you understand and manage your business. As a member, you receive many FREE research reports and discounts on others.  We also have Custom Research to meet your needs. For more research information visit SFIA Research/Sports Marketing Surveys homepage at www.sportsmarketingsurveysusa.com.

Some of our most important reports are briefly described below. You can also see more in the left navigation bar. We also have full lists of our reports. Just click on the category of reports below:

Examples of Important SFIA Reseach Reports available to Members

State of the Industry Report- FREE TO MEMBERS; Non-Member Price $649
Comprehensive in-depth analysis of the trends and issues affecting the sports industry including participation, economy and industry environment.

Topline Participation Report- FREE TO MEMBERS; Non-Member Price $349
Tracking Participation in 119 Sports, Recreation & Fitness Activities. This is the industry's essential reference document for sports participation. A sample of this report is not available.

Manufacturers Sales by Category Report- FREE TO MEMBERS; Non-Member Price $245
Industry overview giving topline wholesale market size by category derived from industry submissions and survey data. A sample of this report is not available.

U.S. Trends In Team Sports Report- FREE TO MEMBERS; Non-Member Price $600
The ultimate report on the state of team sports.  Team sports are part of the American landscape. This report looks at participation and market trends within this sector of the industry.

Tracking the Fitness Movement Report- FREE TO MEMBERS; Non-Member Price $649
America’s Premier report giving you a  closer look at specific fitness trends in terms of participation habits in America's fast moving fitness industry.

COVID-19 Industry Impact ReportFREE TO ALL                                                                              The Sports & Fitness Industry Association (SFIA) surveyed its membership to understand the effects the COVID-19 pandemic is having on the sports and fitness industry. The following insights contained in the report are intended to provide a snapshot of key business questions. We hope that this report assists industry stakeholders in decision making and provides new insights for them to consider. 

Single Study Sport & Fitness Reports - DISCOUNTED FOR MEMBERS $99; Non-Member Price $295
Go deep into participation trends for 89 sports or activities with detailed demographic profiles by gender, participation frequency and cross-sport participation.

"SFIA has established itself as the gold standard in participation research-objective data that is not designed to drive numbers for any particular sport."                                                                                           -Tom Farrey, Executive Director,                                                                                               Aspen Institute Sports & Society Program


For more information about SFIA Research contact Alex Kerman at 301.495.6321 x1004.

For more information about Custom SFIA Research or Sports Marketing Survey USA, contact:
Keith Storey
Sports Marketing Surveys USA/SFIA Research
6650 West Indiantown Road, Suite 220
Jupiter, Fl 33458

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