Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

Did You Miss Our Webinar: Dive into the 2020 SFIA Topline and Manufacturers' Sales Reports with Tom Cove

On Thursday, April 2, 2020, the SFIA hosted a Thought Leadership Webinar that took a look at the 2020 SFIA Topline Report and SFIA Manufacturers' Sales Report.

If you missed this webinar:

  • To view the slides from the presentationClick Here
  • To capture a recording of the presentation- Click Here
    • If you experience problems viewing this recording, install the GoToMeeting Codec by clicking here.



Looking for a better analysis of the latest participation and spending trends in sports and fitness? Curious to know what’s up, what’s down, why and what it means for our industry? Join SFIA President & CEO, Tom Cove, for a comprehensive analysis of the current landscape, based on the most recent SFIA findings. In this webinar, you will learn about the trends and issues in  today’s market, to help you better understand industry standings and American consumer behavior. With more than 30 years of experience in the sports and fitness world, Tom is a leading expert on all topics regarding the overall market, including sports participation, economic influences and impacts, public affairs, retail, and much more. Don’t miss an exclusive, interactive opportunity to hear in-depth industry analysis from one of the greatest minds in sports and fitness.
Topics of Insight:
  1. Growing Fitness Activities
  2. Sports Participation Trends
  3. Strongest Influences to Participation and Sales Trends
  4. Consumer Behavior
  5. Impact of Athleisure
  6. Q&A




Alli Schulman
Manager, Communications & Marketing


John Peters





Tom Cove
President & CEO


David Elkind Headshot



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