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Did You Miss Our Webinar: What Matters Now: Using Data to Make the Pivot

On Thursday, May 28, 2020, the SFIA hosted a Thought Leadership Webinar that took a look at Intellectual Property Protection for the Sports & Fitness Industry During the Covid-19 Pandemic.

If you missed this webinar:

  • To view the slides from the presentationClick Here
  • To capture a recording of the presentation- Click Here
    • If you experience problems viewing this recording, install the GoToMeeting Codec by clicking here.



As the country comes out of the economic funk created by the Covid-19 crisis, brands and retailers have to rely on data to help guide them through the “New Consumer World.” There are various types of data that are designed to create a roadmap towards the future. With the future looking nothing like the past, how can we tap into the data sources that will change our thinking, modify our strategies and then help the industry better implement to meet the needs of the changing consumer environment?
Topics of Insight:
  1. What is most important in the current landscape
  2. What the data is telling us about the future
  3. Making the pivot into the new consumer landscape
  4. HBuilding the roadmap that can guide you on how to met the needs of consumers
  5. Q&A




Alli Schulman
Manager, Communications & Marketing


John Peters


David Elkind Headshot

Neil Schwartz
Head of Insights

TGP Insights


David Elkind Headshot

Nancy Merritt
CEO & Co-owner
Paradise Advertising & Marketing Inc.

David Elkind Headshot

Nancy Merritt
Channel Signal


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