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Did You Miss Our Webinar: Monitoring the Impact of COVID-19 and the Road to Recovery

On Tuesday, June 30, 2020, the SFIA hosted a Thought Leadership Webinar that took a look at the impact of COVID-19 on the sports & fitness retail landscape.

If you missed this webinar:

  • To view the slides from the presentationClick Here
  • To capture a recording of the presentation- Click Here
    • If you experience problems viewing this recording, install the GoToMeeting Codec by clicking here.



Evidence of the havoc COVID-19 has wrought on the sports industry is now on full display. Much of the country has been under stay-at-home orders for several months. As consumers have settled into a living situation that blends work, school, exercise and social gatherings all under one roof, their purchasing behavior can begin to identify the evolving challenges and needs of adapting to this lifestyle. This webinar presented by Matt Powell, Industry Advisor, Sports at The NPD Group, will examine the impact of COVID-19 to date and what the next steps of recovery might look like in a post-pandemic world.
Topics of Insight:
  1. The impact of the COVID-19 pandemic on the athletic footwear, activewear, team sports and home fitness industries
  2. The shift of consumer behavior and spending during COVID-19
  3. What should sports brands and retailers be thinking about as we enter the recovery phase of the pandemic
  4. Q&A




Alli Schulman
Manager, Communications & Marketing


John Peters





Matt Powell
Vice President & Senior Industry Advisor

The NPD Group

David Elkind Headshot



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