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Did You Miss Our Webinar: Advocacy Marketing: A Comprehensive Approach to Retail

On Tuesday, October 16th, 2018, the SFIA hosted a Thought Leadership Webinar that took a look at advocacy marketing and how to create better consumers through the use of loyalists.

If you missed this webinar:

  • To view the slides from the presentationClick Here
  • To capture a recording of the presentation- Click Here
    • If you experience problems viewing this recording, install the GoToMeeting Codec by clicking here.



As consumers’ shopping behavior changes, so too must a brand's and retailer's approach to advertising. Marketers who are focused on bringing authenticity and credibility into the consumer’s path to purchase are delivering great results, while simultaneously building an army of brand loyalists.
(Chance to win $100 Amazon gift card!!)
As mentioned before Nick's presentation, please fill out this survey for a chance to win a $100 Amazon gift card. Results from this survey will be analyzed by ExpertVoice, and findings will be produced in a report identifying industry challenges, marketing priorities and future opportunities. The valuable insights provided by ExpertVoice, based on the results of this survey, will serve as an extremely beneficial guide to your organization's 2019 marketing strategies. (Note: Amazon gift card winner will be selected and notified on Dec. 7th, 2018.)
Topics of Insight:
  1. How to make your marketing strategies more effective
  2. "Reach" does not equal "Influence"
  3. Consumer path to purchase
  4. Empowering consumers and loyal advocates
  5. Q&A




Alli Schulman
Coordinator, Communications & Marketing


John Peters





Nick Stagge
Vice President of

David Elkind Headshot



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