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Did You Miss Our Webinar: Brand Protection: Advanced Connectivity Solutions for Privileged Relations with Your Customers

On Thursday, September 5, 2019, the SFIA hosted a Thought Leadership Webinar that took a look at Brand Protection: Advanced Connectivity Solutions for Privileged Relations with Your Customers.

If you missed this webinar:

  • To view the slides from the presentationClick Here
  • To capture a recording of the presentation- Click Here
    • If you experience problems viewing this recording, install the GoToMeeting Codec by clicking here.



The tremendous volume of counterfeited trade worldwide associated with the rampant presence of illegal unregistered products have critical economic, social and health consequences. This ongoing fight against counterfeit goods has triggered the evolution of next-generation brand protection technologies, facilitating product authentication, while also providing complete supply chain visibility and consumer engagement functionality. Join us to explore the scope of these authentication and tracking programs as tools for the rapid validation of genuine products, as well as the indentification of counterfeits that have become vital parts of today's integrated anti-counterfeiting strategy.
Topics of Insight:
  1. Immediate appeal & visual recognition
  2. Offline automated authentication
  3. Track & trace functionalities
  4. Consumer engagement opportunities
  5. Q&A




Alli Schulman
Coordinator, Communications & Marketing


John Peters





Alex Lewis
Vice President of Sales

David Elkind Headshot



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