Did You Miss Our Webinar: Winning Hearts and Wallets
On Tuesday, September 8, 2020, the SFIA hosted a Thought Leadership Webinar that took a look at how to win new customers, drive sales and inspire loyalty for your direct-to-consumer business by giving back.
If you missed this webinar:
- To view the slides from the presentation- Click Here
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To capture a recording of the presentation- Click Here
- If you experience problems viewing this recording, install the GoToMeeting Codec by clicking here.
WEBINAR AGENDA:
Winning Hearts and Wallets: How to win new customers, drive sales and inspire loyalty for your direct-to-consumer business by giving back.
Discover how giving back to your customers - sports families, coaches, team managers - is the most effective way to drive acquisition and loyalty for your direct-to-consumer strategy without having to discount and compete with your retail channel.
Join Mark Bachman, CEO and Amy Halpenny, VP Business Development at FlipGive, a digital marketing platform with over 400K engaged sports families, coaches and team managers across North America.
Key Points of Insight:
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Cost to Play: How cost is a major factor for families in the post-Covid ‘new normal’ and what brands can do to help
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Scaling your Direct-to-Consumer Business: How to win high-value groups of customers motivated to spend more with your brand; no discounting required.
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Brand Goodwill: Inspire loyalty and brand goodwill by giving back to your customers, helping fund the sports they love.
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Powerful Data Insights - Own rich customer data + insights on your customer demographics and spending behavior.
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Customized marketing plans and targeting capabilities: Target customers based on sport, location, behavior and seasonality.
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Q&A
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SPEAKER DETAILS: |
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| HOST: |
Alli Schulman |
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| EXPERT PANELISTS: |
Mark Bachman |
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Amy Halpenny |
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