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Did You Miss Our Webinar: Winning Hearts and Wallets

On Tuesday, September 8, 2020, the SFIA hosted a Thought Leadership Webinar that took a look at how to win new customers, drive sales and inspire loyalty for your direct-to-consumer business by giving back.

If you missed this webinar:

  • To view the slides from the presentationClick Here
  • To capture a recording of the presentation- Click Here
    • If you experience problems viewing this recording, install the GoToMeeting Codec by clicking here.



Winning Hearts and Wallets: How to win new customers, drive sales and inspire loyalty for your direct-to-consumer business by giving back.

Discover how giving back to your customers - sports families, coaches, team managers - is the most effective way to drive acquisition and loyalty for your direct-to-consumer strategy without having to discount and compete with your retail channel.
Join Mark Bachman, CEO and Amy Halpenny, VP Business Development at FlipGive, a digital marketing platform with over 400K engaged sports families, coaches and team managers across North America.
Key Points of Insight:
  1. Cost to Play: How cost is a major factor for families in the post-Covid ‘new normal’ and what brands can do to help
  2. Scaling your Direct-to-Consumer Business: How to win high-value groups of customers motivated to spend more with your brand; no discounting required.
  3. Brand Goodwill: Inspire loyalty and brand goodwill by giving back to your customers, helping fund the sports they love.
  4. Powerful Data Insights - Own rich customer data + insights on your customer demographics and spending behavior.  
  5. Customized marketing plans and targeting capabilities: Target customers based on sport, location, behavior and seasonality.
  6. Q&A





Alli Schulman
Manager, Communications & Marketing


John Peters



Mark Bachman



Amy Halpenny
Vice President of Business Development




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